Village Club of Canton Honored for Website: Best Visual Design - Function for by the International Academy of Digital Arts 22 and® announced today it has received an Honoree from The Webbys for unprecedented visual design and functionality for, the corporate and property website for global property management company City Club Apartments (CCA) spearheaded by Jonathan Holtzman, CEO, City Club Apartments.

“Honorees like® are setting the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the over 13,000 entries we received this year.” The competition includes entries from 50 states and 70 countries. City Club is Spherexx’s second Webby Honoree recognition, the first received in 2014 for Parallel 41 Apartments in the Real Estate category.

Visiting is a unique experience for those looking to belong to an exclusive community. Guests are met with simplistic navigation and engaging photography that carries a message of ultimate luxury, environmental and social responsibility, advanced technology, and an expectation of extraordinary customer service. They will not be disappointed; the lifestyle provided by City Club Apartments rivals that of a 5-star hotel.

“The City Club Apartments website leads are closing leases at a 5.3 percent higher rate than leads from popular Internet Listing Service (ILS) websites. We believe that the customer’s decision to lease a new residence is heavily influenced by the sophistication and design; people are sold before they walk in the front door,” said Becca Wilson, CEO of®, “For every 100 leases, 46 of them are generated directly from the website.” offers a completely unique search functionality for selection with its "Create Your Own Space" feature. The website delivers available apartments based on a wide range of filterable options like price, location, size, type, and finishes. Prospects can also see separately priced upgrade options like wine chillers. The search results show the match percentage in relation to the search query, a graphical floor plan and multiple one-click calls to action, including a custom brochure. is integrated with its accounting software; it automatically updates with changes in pricing and availability.

The resident section offers quick communication with management for maintenance, resident rewards, renewals and rent payment. The common areas in City Club’s communities are paradisiacal, resident centric and stunningly showcased on the website.

The City Club corporate website shares news on construction projects underway and retail and commercial property listing information. The site also includes information about the Holtzman Wildlife Foundation, an entity founded by Jonathan Holtzman to create a better future for endangered wildlife through education, advocacy, and repopulation.

Although invisible to the Webby judges, much of the most intriguing website functionality features are in the content management system and the search engine marketing (SEM) tools developed by The backend programming allows users to make changes to the website that currently contains twenty-five properties and an intranet for intercompany workflow, forms and communication. Search engine optimization (SEO) reporting reveals how guests respond to the website through data analysis and a heat mapping tool. The heat map visually relates which areas guests interact with the most. For example, most visitors enter the community home page, go to floor plans, then amenities, followed by “explore the area,” to photos and back to floor plans. This insight provides direction on how to best maintain and organize calls to action for optimal response.

The heat map totals click activity by version updates, tracks access by device, and color codes the website by click intensity. “Create Your Own Space” also has additional logging of searches conducted to show the most popular selling points and upgrades. “Plan Tour” and “Lease Now” are also very popular with website visitors.

A prospective resident typically researches many avenues before deciding to lease, as shown by Spherexx’s internal programming and® customer relationship management software. For example, the Spherexx website behavioral tracking system reports the journey an individual prospect makes while leasing CLICK TO VIEW. One such prospect viewed eleven website features on April 6 before submitting an online application and lease. With the sophistication of® CRM software, management knows that the leasee’s journey began three days earlier with a reference from an Internet advertisement which is sourced within the system. The prospect received a personal email from the management within fourteen minutes and during the next three days, the prospect revisited the website five times, exchanged emails and phone calls on specific dates and times, scheduled a tour, leased and confirmed a post lease appointment. Another prospect inquired from the website on September 5 and received a personal response within an hour of receipt. During the following month, the CRM shows email exchanges, phone calls, what the prospect studied in the email brochure, when they scheduled a tour, inquired on Google Places, submitted a rental application and signed a lease on October 2, 2017.

“Spherexx has built City Club the best apartment website I have ever seen. It shows the prospective tenant what it is like to live at one of our communities. I am delighted to have found a business counterpart in with its roots in property management. This imparts great insight into providing optimal customer service, which is City Club’s ultimate goal,” said Holtzman.


Founded in 1919, City Club Apartments is the first true international apartment brand. City Club Apartments is an owner, developer and manager of apartment, furnished short-term and penthouse mixed-use communities with a portfolio of approximately 10,000 apartments in 30 urban and suburban-urban apartment communities, $2 billion in real estate assets and $500 million under development, construction and lease-up in downtown Cincinnati, Detroit, Chicago, Pittsburgh, Minneapolis, Kansas City, Louisville and the East Coast. City Club Apartments is a disruptive company with five guiding principles that include customer centric; design driven; unparalleled amenities; green and social responsibility; and leading technology. The company has offices in Detroit, Chicago and Toronto.

ABOUT SPHEREXX.COM® ADVERTISING AGENCY | SOFTWARE DEVELOPMENT | BUSINESS INTELLIGENCE® has been serving thousands of clients nationally since 2000 with offices in Tulsa, OK and Dallas, TX. It is distinguished as an INC5000 fastest growing company. 
It provides cloud-based advertising, web development and design, software as a service (SAAS), custom programming, and software development, application development, and branding for multiple industries, including multifamily real estate management. Services include touchscreen kiosk, Internet lead generation tools, advertising, search engine performance, video/multimedia production, sales deck, database programming, organic and pay-per-click search engine marketing, e-commerce and consulting services. 
Spherexx has developed customer relationship management tools, revenue management, marketing, asset performance, and mobile applications to provide measurable results that generate income and operational stability and efficiency.

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